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You searched for: mediatype:movies AND collection:tobaccoarchives AND subject:"Advertising Agency"
[movies]Marlboro Advertising Presentation
Ken Krom, creative director from Leo Burnett Ad Agency describes how his team designs print and promotional advertisements for Marlboro products.
Keywords: tobacco; cigarette; marketing; advertising; advertising agency; business activity; promotional merchandise; promotional campaign; Browse by keywords in UCSF tobacco industry videos
Downloads: 101
Elements for a historical review of Marlboro cigarettes, including an interview with Leo Burnett about the development of early Marlboro advertising and Marlboro Man and Marlboro Country television commercials. Revised for International Orientation 8/22/1988. First part is a duplicate of Bates #2500025532.
Keywords: tobacco; cigarette; advertising; television; sports sponsorship; gender; male; female; marketing; advertising agency; Browse by keywords in UCSF tobacco industry videos
Downloads: 82
[movies]Tobacco Institute “Crossfire”
"Crossfire" program hosts debate tobacco control issues with Brennan Dawson from the Tobacco Institute and Dr. Kenneth W. Kizer, director of the California Department of Health Services.
Keywords: tobacco; cigarette; secondhand smoke; marketing; advertising; smoking restriction; regulation; public health policy; taxation; smoker; advertising agency; tobacco control
Downloads: 102
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